Alaffia: Empowering the People
Olowo-n’djo Tchala was born and raised in a village in Togo, West Africa, where he lived in a small 8x10 foot room with his mother and seven other siblings. Growing up, his mother could not afford to send him to school past the sixth grade, so he spent his formative years on the farm working alongside her. Fast forward several years later, Olowo-n’djo meets Prairie Rose Hyde, a strong and passionate Peace Corps Volunteer from Washington State, and they fall completely in love. Together, they created Alaffia, and since then have devoted their lives to alleviating the poverty that plagues West African communities.
Where to even begin with Alaffia? Short and sweet, they are a natural body care company that makes products with fair trade shea butter that is harvested and processed by women throughout West Africa. “Alaffia” is generally a greeting in Togo, which means peace, health and wellbeing. But it also means so much more than that.
Alaffia means fair wages and safe working conditions for impoverished women and their families. It means keeping traditions alive and well
in communities that bend over backwards to appeal to Western ideals. Alaffia means empowerment and hope for those who have never had the opportunities that so many of us take for granted each day.
Instead of measuring their success in simple dollars and cents, Alaffia measures it by how many individuals their Empowerment Projects reach. These projects include Education-Based, Maternal Health, Female Genital Mutilation Eradication, Eyeglasses, Bicycles and Reforestation. All of their projects aim to empower Togolese communities by providing them with the knowledge, skills and resources they need to rise up out of poverty.
In early May, a handful of Marlene’s employees and I had the great privilege of visiting Alaffia’s warehouse at their headquarters near Olympia, Washington. It is here – within these towering walls and ceilings stacked high with raw shea butter, delicately woven baskets, and secondhand bikes donated by strangers – that true love and hard work come together to help make others’ dreams come true. As our group toured the facilities, the energy throughout the warehouse was undeniable and contagious; it was filled with purpose, pride and a sense of chaotic harmony. It was exhilarating to know that we were being welcomed into something that was much greater than ourselves.






