Untaming the Wild
an interview with Jill O'Brien, co-founder of Wild Idea Buffalo Company
Wild Idea Buffalo is uniquely in touch with the land that sustains it. What is the driving force behind all you do for consumers, bison and a threatened ecosystem?
The driving force behind Wild Idea Buffalo Co. is our concern for the environment and, more specifically, the threatened prairie grasslands. These grasslands are continually under the threat of Big Agriculture. By returning the buffalo to their homeland and grazing the grasslands as they did for thousands and thousands of years, we are not only regenerating the prairie, but also creating a healthy ecosystem that is loaded with species diversity. And, because we must maintain our animal numbers with our land/soil base that supports them, it is necessary to harvest some buffalo for food. This 100% grass-fed/grass-finished, humanely field harvested meat is a by-product of our ranching practices. And the big bonus is, these grasslands are always at work sequestering carbon from the air, which aids in reducing global warming. Consumers are directly impacting the world in which they live by voting with their food choices.
To put your operation in perspective, how much land do you work with and what challenges are you facing today?
On our current ranch we have grown to 34,000 acres which includes our leased land on the Buffalo Gap National Grasslands. We also work with other like-minded ranchers whose ranching criteria mirrors ours, so collectively we are keeping about 200,000 acres of grasslands protected. As for the biggest challenges – we would have to say it is messaging. There is so much misinformation (green washing) that we are constantly having to explain the difference between other producers and our Large Landscape Bison Grazing. The truth is that 90% of all the bison raised for food are finished in the cattle feed-lot model, and yet they can still be promoted as grass-fed. In addition to that, raising bison in small paddocks or feed-lots does not allow the buffalo to be and act like real buffalo. Bison need room to roam and forage for their food. Small pastures or confinement negates the health of the bison, the prairie and the meat.
For those who haven’t tried your buffalo before, what can they expect in taste and nutrition?
Our buffalo meat has a clean aroma, with a taste that is rich, yet light with a hint of sweetness. It will not taste gamey at all. 100% grass-fed/grass-finished buffalo meat has 3 to 5 times more omega 3s. It is higher in conjugated linoleic acid, protein and vitamin E, and lower in calories, cholesterol and fat. And – it tastes amazing!
Check out a delicious Red, White and Blue Burger recipe here
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