Weleda: Co-Existing with Nature’s Gifts for 100 Years
Certified organic. Sustainable. Biodynamic. Regenerative agriculture.
These words have become quite common in our culture. They definitely pop up every April for Earth Day! After the past year, people are seeking to be more connected to the planet than ever before. Respecting nature and all that it provides is now high on everyone’s list of priorities. It also happens to be a philosophy that Weleda has adhered to for 100 years.
Back in 1921, Weleda was founded in Switzerland, dedicated to the belief that people are indeed a part of the fabric of nature. Their products are grounded in the careful orchestration of formulas that work with the body’s rhythms to awaken and support skin’s natural functions. Weleda is a brand that has studied plants since day one. In fact, they are so focused on nature, they harvest ingredients in alignment with the moon and stars. Weleda chooses to craft skincare and wellness products with pure ingredients because it recognizes the power of the natural world to balance mind, body and spirit.
Weleda is now celebrating 100 years of innovations including biodynamic gardening practices, their global farming community, and hand-picked, plant-rich products that put people and planet first. Their standards are extremely high. In fact, every personal care product they make is certified natural by the International Natural and Organic Cosmetics Association, or NATRUE. You can use these products confidently knowing that this organization’s goal is “to protect and promote natural cosmetics to the benefit of consumers worldwide.”
NATRUE shares a common mission with Weleda: To create products with exceptionally high standards of quality you can trust. This means all face, baby, body, hair and oral care products are ethically sourced, produced using sustainable production and farming processes and environmentally friendly practices. Weleda cultivates its own biodynamic gardens and works in fair and ethical practices with small farmers and gardeners to source the best raw materials. Partnering with the Union for Ethical Bio-Trade (UEBT) and certification for Sourcing with Respect ensures that biodiversity is being protected during the cultivation, harvesting, and processing of the nourishing ingredients used. Since the beginning, Weleda has respected the environment and our natural resources.
Its origins are based on the belief that every person and company has a responsibility to keep eco-systems as intact as possible. For instance, water and energy are needed in every manufacturing process, but Weleda makes certain to treat resources with great respect. They continually improve their processes; for example, re-condensing water to feed it back into the cycle has reduced the company’s water consumption by 25%. As they reduce the company’s energy usage, they continue to undertake measures to improve efficiency.
Weleda’s environmental consciousness goes beyond their sourcing to include every aspect of the company, right down to product packaging. They adhere to standards for sustainable packaging that are as close as possible to regenerative design. Not only must packaging protect the life energy and potency of the ingredients, but it needs to be manufactured from sustainable materials and be recyclable once its life is over. In this spirit, Weleda also partners with TerraCycle®, an innovative global leader in waste recycling.
After 100 years of creating clean, thoughtful products for customers, Weleda remains a people-and-planet over profits brand. It is continually focused on making the best nontoxic, cruelty-free, paraben-free, GMO-free, phthalates-free and synthetic fragrance-free products available in the marketplace. This has been their mission for a century. Fortunately, they plan on acting just as responsibly for decades to come.






