Digestive Bitters 101

At Urban Moonshine, we believe the flavor of bitterness is fundamental to great digestion.
Most people reach for digestive bitters because they are looking for a solution to annoying and at times unpleasant digestive issues, most commonly gas, bloating and occasional heartburn. Our original and citrus bitters are our best-sellers for those after meal inconveniences. But many folks reach for bitters to help regulate appetite. Bitters can also help encourage your body's own endogenous production of important digestive juices that are crucial to complete the digestive process. When our bodies are properly processing food and completing our natural digestive cycle, it helps keep our system naturally detoxed, our livers happy and our skin healthy. Bitters are the ideal companion to a healthful diet and one of the most fun and delicious ways to enjoy your herbs!

How Do Bitters Work?
Tasting the bitter flavor right on the tongue (cue the full-body tingle) is the important part. What current research is discovering, and what herbalists have always known, is that bitter flavors have a special role to play in triggering digestive secretions and inspiring the digestive activation across the entire gut. Bitters help ease occasional digestive upset and have been traditionally used for centuries around mealtimes for optimized digestion. It's actually the challenge of the bitter flavor that strengthens our digestion. We are hardwired for the flavor of bitterness, which is the primary taste of most wild foods. For thousands of years, much of our food contained some spectrum of bitter leaves, bitter roots, wild berries and fruits. Our modern American diets are mostly devoid of the bitter flavor except for coffee, beer and chocolate, so incorporating herbal bitters back into your daily routine is like a reawakening for the body!

How to Take Bitters - When, Where and How?
We recommend taking Urban Moonshine herbal bitters 10-15 minutes before meals to help prime digestion. We like to take a squirt right on the tongue, but you can mix it in a little water, or get fancy and add it to sparkling water for a deliciously playful bitter mocktail. This will decrease digestive drama and all the lovely side effects of overindulging. You can also take them after meals if you're feeling full, bloated and gassy. When the bitter flavor hits the tongue it's like a wake-up call for the body to get ready to digest! Ultimately, the best time to take your bitters is when you remember to do so. Don't worry too much about the when, the important thing is to bring the flavor back into your diet and however you do that is just fine. "Oh look, my bitters are just sitting there on the counter/in my purse/in the cupboard--I should take some." Perfect.

Whether enjoying a fresh dandelion green from your front yard, your favorite bitter cocktail (Negroni please!), our Urban Moonshine digestive bitters on your tongue will help keep your system running smoothly.
Read more about the magic of bitters on our blog where we continually update our community with free and accessible herbal education:
urbanmoonshine.com/blogs/blog.






