How Every Sip of CLEAN Cause® Supports Addiction Recovery

In 2015, Wes Hurt had a vision to create a company that uses its profits to support individuals in recovery from drug and alcohol addiction. This vision came to life in the form of CLEAN Cause, a better-for-you beverage company founded in Austin, TX.
Being in recovery himself, Wes saw firsthand how safe, supportive housing played a pivotal role in the recovery journey. Recovery housing empowers individuals to establish recovery routines, find employment & prepare to re-enter the world. Realizing the critical need for making this type of housing more accessible, Wes made it his mission to fund scholarships that would alleviate the financial burden.
Now with over $3.2 million granted to recovery housing scholarship recipients, CLEAN Cause is making a significant impact on individuals and families impacted by substance use disorders.
From Bottled Water to Organic Yerba Mate
The company began with Wes selling CLEAN Cause bottled water out of his truck to local convenience & grocery stores in Austin, Texas. Finding himself fatigued by the grind of growing his new venture, he needed a source of caffeine - but one that was organic, refreshing & sat well on his stomach, unlike coffee. This quest led him to discover yerba mate, a South American plant known for its natural caffeine content and health benefits.
Enter the product that CLEAN Cause is known for today - organic yerba mate teas. These beverages offer a refreshing alternative to traditional energy drinks, providing a healthier option that resonates with consumers looking for a better caffeine source. Available nationwide and at Marlene’s, CLEAN Cause creates both sparkling and non-carbonated options with deliciously refreshing flavors like Lemonade & Tea, Blueberry, Peach, and Blackberry. Each product line features 160mg of organic caffeine, which customers love for its even, crash-free boost.
Every Can Lends a Hand
Through the profits from CLEAN Cause beverage sales, the CLEAN Cause Foundation distributes $500 housing scholarships to individuals in early stages of their recovery. To date, the Foundation has granted over 5,000 housing scholarships - and the team is just getting started. These one-time scholarships are often a critical piece of the recipient's early recovery journey. One recipient shared “No words can express how thankful I am for the scholarship. $500 may not be a lot for others, but it’s everything to me. This will help me get back on my feet and focus on what is important: my sobriety, my family and getting my job back.”
Why September is Special
The importance of CLEAN Cause's mission is highlighted every September during National Recovery Month (NRM). NRM serves as a reminder that recovery from addiction is possible and that the community plays a crucial role in supporting those on their journey. CLEAN Cause participates in this movement by raising awareness and providing individuals with a beverage option that’s both better for you and better for the community. While the company recognizes it won’t be the only solution, CLEAN Cause is proud to be working towards one.
Looking for ways to support individuals in recovery? Stop by Marlene’s and pick up a better-for-you boost to help support addiction recovery with every sip.






