NATURE’S SUPER PLANT Supports Land and Communities
Manuka has soared in popularity over the past decade, underscoring the importance of sustainable practices within the industry. Melora® Manuka Honey and Melora® Manuka Honey & Oil Skincare were born when a Māori landowner asked our founder, then-retired industry pioneer Phil McCaskey, to help bring ethics and transparency to what many deemed the New Zealand gold rush. We continue to set the highest standards of quality and environmental and social responsibility. Melora® delivers products that are good for you, good for the environment, and good for local communities. We hope to inspire others to do the same.
“When spring hits, you go from a colony of 3-4 frames to a full box in a matter of weeks! That’s my favorite part of the year.”
Why is Manuka so popular?
It’s nature’s most powerful super plant! First discovered by the ancient Māori, Manuka is highly prized for its medicinal properties. The resurgence of natural wellness in today’s culture put a global spotlight on this potent healer, a native New Zealand bush plant that flourishes in the island country’s remote coastal regions when left to grow wild. Manuka honey has gained the most notoriety, though Manuka oil and hydrosol contain the same anti-microbial, anti-inflammatory, and antioxidant properties.
We use all three premium-grade ingredients in our full range skincare line.
What does sustainability look like in the Manuka industry?
Manuka has deep local and cultural roots. Sustainability goes beyond eco-friendly packaging – though that’s part of it. A commitment to sustainability must include a commitment to the land, the bees, and the people who make up your teams and surrounding communities.
Commitment to the land.
We manage all aspects of our harvest activities to minimize our environmental footprint. Manuka oil is steam distilled from the leaf and twig in a chemical-free, no waste process using pure New Zealand spring water. We use a portable processing system for remote locations to minimize our use of fossil fuels.
We nurture new plants with residual mulch and raw seaweed, engage in wetland restoration and erosion preventions, and plant and care for more than 9 million trees through our annual planting program.

Commitment to the bees.
We own all of our own hives, each monitored daily by our beekeepers to ensure the wellbeing of the bees. Our hives are strategically placed to minimize the distance bees have to travel to collect Manuka flower nectar.
We are a Trees for Bees New Zealand sponsor, promoting and organizing smart planting for healthy bees.
Commitment to the community.
We maintain fair share agreements with all our local landowners and beekeepers, using a fair share benchmark that is 25%-35% above industry standard. We partnered with the Māori Land Trust to provide education, training, and employment opportunities to the local communities, enabling them to maintain control of their land.
Manuka has been a source of health and wellness for centuries, and we want it to be around for centuries to come. Together we can build an exciting future for all of us.

Eddie Matchitt & Grandson, James Landowner, East Cape, NZ “New Zealand Mānuka Group has made sure we get a fair return, and I can live more comfortably. The honey industry is booming for us now.”






