Regenerative Practices for a Healthy, Sustainable Future
As farming practices have evolved over time, impact on the environment has become a serious concern. The idealistic scene we may picture when thinking about a healthy farm — lush crops, green grasses and grazing animals — is not at all common these days. Modern farming methods are contributing to an increase of greenhouse gas emissions and have hindered the quality of our foods and health.
That’s exactly why Ancient Nutrition co-founders Jordan Rubin and Dr. Josh Axe have decided to start walking the talk when it comes to investing in regenerative agriculture with our R.A.N.C.H. Project℠. The founders are on a mission to be part of the solution, not the problem.
Our R.A.N.C.H. Project stands for Regenerative Agriculture, Nutrition and Climate Health, and it’s focused on the work we’re doing on our 4,000-acre Beyond Organic Ranch (which is home to Heal the Planet Farm) and our headquarters, The Center for Regenerative Agriculture.
This project is rooted in Ancient Nutrition’s ongoing mission to transform the health of all individuals with nature’s most powerful superfoods. We believe in creating the change we want to see, and we rely on organic farms (including our own) for many of our ingredients.
With regenerative agriculture, the farm becomes more resilient and biodiverse, with enriched soil and better water quality. Regenerative agriculture adopts principles and practices that aim to rehabilitate and enhance the entire farm ecosystem. This results in crops that are rich in nutrients, as nature intended.
Starting this year, Ancient Nutrition will dedicate 1 percent of revenue to these efforts and begin the first stage of a 14- year project to definitively demonstrate a plan that will revolutionize environmental regeneration and healthy food production, with important elements including water conservation, carbon cycling, and soil microbiome diversity and viability.
We have big goals for the next two years. By 2024, we plan to:
• Become carbon negative.
• Plant one million superfood-bearing perennial trees, bushes, vines and shrubs (called Million Member Forest Initiative) that will grow superfoods, some of which will be used as ingredients in Ancient Nutrition products.
• Reduce our plastic waste by 25 percent and transition to more sustainable solutions.
• Protect biodiversity by banking seeds and diverting waste that might otherwise go to landfills.
• Support like-minded organizations like Mully Children’s Family in Kenya and the Rodale Institute in their missions.
Most recently, in 2021, we planted 250,000 native superfood bearing trees, vines, shrubs and plants. We’ve composted 444,000 pounds of eggshells, collected 5.5 million gallons of rainwater across our two properties, and have reduced our plastic use by 25 percent, which has saved over 72,600 pounds of plastic.
Now that you have a better understanding of what we’ve been doing to help heal the planet and save the world with superfoods, you may be wondering how you can join us to make a difference. Starting this year, Ancient Nutrition is dedicating 1 percent of revenue to the R.A.N.C.H. Project and our partnership with Rodale Institute.
Together we will measure and improve soil health, water quality, livestock health, carbon sequestration and more. When you purchase our products, you’re participating in this important and impactful work, plus getting us closer to planting one million trees by 2024!
