THE MULTIVITAMIN REVOLUTION
More than 70% of regular supplement users take a multivitamin.1 But that doesn’t mean it’s always a pleasant practice: Consumers often voice concerns about absorption, or the body’s ability to receive the supplement’s nutrients, as well as stomach discomfort and even unpleasant odors. It’s time for things to change, and Solaray is leading the shift. Solaray’s new liposomal multivitamins are designed to improve overall user experience and elevate customer confidence—to revolutionize multivitamins for good.

In order to appreciate the quantum leap forward that liposomal multivitamins represent, it’s helpful to first understand what liposomes are and how they work. Liposomes are small bubbles of phospholipids, the same fats that make up all of our cells. On one end, these fats are attracted to water, while on the other, they’re water-repellent. When layered, these opposing forces work together to create an envelope of sorts, which happens to be a highly effective vessel for vitamin and nutrient delivery.2
Liposomal technology isn’t new. Pharmaceutical companies have been using this approach for years to deliver difficult-to-absorb therapeutic drugs to the body. In the supplements world, this system hasn’t been as widespread, since it’s very difficult to make true liposome agents properly.
Immense technical capability and specialized equipment are required to create liposomes that contain their desired ingredients and are the right size. Size is important, because liposomes that are too large are easily targeted and destroyed by the immune system before they can carry out their intended action.3 What’s more, until now, liposomal products have needed to be in a liquid format to maintain their stability, but Solaray’s breakthrough liposomal process is turning this need on its head.

Think of raisins versus grapes. Traditional liposomes are like grapes, plump and full of water. Our novel liposomal encapsulation technology turns those grapes into raisins—in other words, it dehydrates the liposomes, and it does so without the use of heat or chemicals. Why does this matter? Dehydration protects the active ingredients in the liposomes (in this case, vitamins); makes them more stable; and enhances their absorption rates.3† And, it means we’re able to offer liposomal multivitamins in convenient capsules. Once in the gut, the liposomes are then rehydrated and can deliver their nutrients to our cells.
Solaray’s new patent-pending liposomal multivitamins are crafted to offer maximum absorption and enhanced bioavailability. They also address the other common concerns of conventional and even food-grown multivitamins. Our liposomes are odor-neutral, lab-verified, and gentle-to-digest.
1. SPINS. Data from: Natural Products Enhanced 52WE. 2021. Deposited 10/03/2021.
2. Shade CW. Liposomes as advanced delivery systems for nutraceuticals. Integrative Medicine: A Clinician’s Journal. 2016;15(1):33.
3. Kraft JC, Freeling JP, Wang Z, Ho RJ. Emerging research and clinical development trends of liposome and lipid nanoparticle drug delivery systems. J Pharm Sci. Jan 2014;103(1):29-52 doi:10.1002/jps.23773
†Based on clinical studies on vitamin C and B12 by Cellg8® (a registered trademark of CELLg8®).






