Urban Spa : Will Reduce Your Plastic Footprint!
We all love to use plastic, or at least that is what our actions show. How many pieces of plastic do you use in a day…every day? Can you cut one or two out of your routine? Because most of us have used plastic all of our lives, it’s hard to do. It is so convenient, light weight, clean, and disposable! It is so durable, it almost never goes away. Recycling is not happening. We ship it all over the world to be burned where there are fewer regulations than in North America. We need to solve this problem.
Polyethylene, which today is one of the world’s most ubiquitous plastics, had been created in 1898, and perfected in 1933. In 1953 high-density polyethylene (HDPE) was created—the plastic that’s identified in the recycling system as No. 2 and that’s generally used to make most shampoo, conditioner, and hair treatment products. In the 1960s, plastics were just becoming popular in the marketplace. Almost overnight they took over the packaging industry. Plastic was replacing renewable materials like glass, metal, and paper options that were better for the environment, but cost more to produce.
Fortunately for future generations, it feels like the plastic age is coming to an end. Most people realize the damage we have been doing to the planet for the past 60+ years. Major corporations are replacing plastic straws with paper ones. Grocery stores are bringing back paper bag options. In some regions, like California, governments are looking to eliminate single use plastic bags, cups, cutlery and other waste products. Driven by public pressure, or to meet international commitments to reducing waste and carbon footprints, this move should also reduce the strain on our landfills and government budgets.
Jennifer Lewis, the founder/owner of Forever Natural, makers of the Urban Spa brand, has been on this righteous path for years. Since 2005 she has been working with suppliers to eliminate or reduce significantly the amount of plastic in her products. She felt she needed to get into segments of the market where more plastic was being consumed and reduce that waste. Hair care is a huge category with thousands of products all in single use plastic bottles going to the landfills around the world. Many options, including glass, paper, and other renewable materials were considered. A new innovation in packaging called Bag-On-Valve (BOV) was introduced to Jennifer which used an aluminum cannister instead of a plastic bottle to deliver the product to consumers. This was the solution Jennifer had been looking for. Aluminum is infinitely recycle-able, and 75% of all aluminum mined since 1888 is still in circulation.
The BOV packaging offered an additional bonus. It also worked as a one-way valve, so no oxygen or moisture was able to contaminate the all-natural formulas. Jennifer wanted to deliver salon quality results, and this packaging kept the product as fresh as it was when it was made every time it is used. Something no other hair care line is currently offering.
Noticeable results in the first use. Finally, a natural formula worthy of being called salon quality. The perfect marriage of innovative technology and back to basic natural ingredients. Sustainability is something we all can strive for. Efforts can be accelerated by supporting Urban Spa, which is something we feel makes sense for all of us!






