Wholesome® Restores the Land and Makes Life a Little Sweeter
‘Wholesome’ means living our values and celebrating the shared enjoyment of good food. We’re a family of farmers and bakers who love to make and bake our absolute best. From the no-compromise quality of our ingredients to the way we conduct business, we’re all about putting people first.
The Wholesome® brand was founded in 2001 with a simple mission in mind: To provide high-quality baking ingredients and make life richer for everyone. We were among the first to bring Fair Trade sweeteners to the U.S. and pioneer Fair Trade standards for sugar, agave and honey, and we’ve always led the way when it comes to creating quality products and respecting the people who make them possible. And in 2023, we launched some of the first Regenerative Organic Certified® sweeteners on the market with cane sugar and turbinado sugar.
We believe the best products are made simply and purely, using consciously sourced ingredients that support the wellbeing of communities around the world. To us, Fair Trade is more than a certification. It’s foundational to who we are and what we value. Wholesome® Fair Trade premiums are paid directly to the farming cooperatives that grow and harvest our sugarcane. Fair Trade farmers vote democratically on the use of Fair Trade premiums and use them collectively to help fund education, healthcare, and other infrastructure in their communities.
Not all sugar is created equal. From the way it’s processed to the plant it’s harvested from, many factors within the sugar supply chain can impact the end product. At Wholesome®, we pride ourselves on sourcing high-quality Fair Trade and organic sugars. When people think of sugar, they usually think of refined white sugar, which has undergone a lengthy process to remove impurities. This process often involves chemical bleaching agents to achieve a bright white color, and the sugarcane and sugar beets used are often treated with pesticides.
When people think of sugar, they usually think of refined white sugar, which has undergone a lengthy process to remove impurities. This process often involves chemical bleaching agents to achieve a bright white color, and the sugarcane and sugar beets used are often treated with pesticides.
Wholesome® Organic Fair Trade Cane Sugar is ideal for baking and cooking, as well as sweetening beverages. Rich in molasses and unrefined, it offers the same sweetness as standard commercial sugar but with a slightly warmer, more full-bodied taste. Wholesome® Organic Fair Trade Cane Sugar is grown without chemicals, herbicides, or pesticides, and is minimally processed. Most Wholesome® Organic Fair Trade Cane Sugar is hand-harvested in organic sugarcane fields in South America, where the farmers cut the fields green rather than burn them, as is often done in conventional sugarcane farming. The avoidance of burning creates more work for the farmers but helps reduce carbon footprint.
Wholesome® Regenerative Organic Certified® sugars supports Regenerative Organic farming practices that help build soil health, sequester carbon and ensure the fair treatment of farm workers.
Regenerative Organic farming practices like cover cropping, crop rotations, composting and more focus on regenerating soil health and increasing soil organic matter over time. Regenerative agriculture practices seek to sequester carbon below and above ground, which could be a tool to help mitigate climate change.
Our on-pack statement, “This Sugar Helps Restore the Soil,” refers to Certified Regenerative Organic farming practices, which have resulted in soil with higher levels of minerals/organic matter than traditional organic farming.
Wholesome® Regenerative Organic Certified® sugars are packaged in pouches made with a 72% plant-based resin from sugarcane, a renewable material.
