Three Things to Look for When Buying a Superfood
Supernutrition is more important than ever. It used
to be that people needed five servings of fruits and
veggies, now experts are recommending ten.
Fruits and vegetables are rich in phytonutrients compounds that give these plant foods their deep hues. Phytonutrients are superfoods for our bodies – they improve blood flow and nerve cell communication in the brain, enhance energy production within our cells, and provide our bodies with antioxidant protection.
A great way to increase your intake of these critical phytonutrients is through a superfood supplement. But with so many to choose from, how can a consumer make an informed decision? Here are three things to look out for when buying your next superfood powder:
#1 – Fermented
We have our ancestors to thank for learning to harness the process of fermentation. Besides being an ancient food preservation technique, fermentation partially breaks down foods, leading to greater absorption and bioavailability of nutrients. When superfoods are fermented, the nutritional quality and strength of the phytonutrients is amplified! Look for a fermented superfood powder that contains a wide array of plant ingredients to reap the benefits of a diverse group of phytonutrients.
Let’s not forget that fermentation also improves digestion and can help encourage a healthy gut microbiome. Find a superfood product that is fermented using artisanal methods to ensure peak phytonutrient potency.
#2 – Gut health benefits
Nutritional research has come a long way. One of the most exciting recent discoveries is that the plant foods that provide our bodies with nutrition from phytonutrients are also good for our gut ecology. Polyphenols are a type of phytonutrient known to contribute to overall health and slow the aging process – and research has recently identified that polyphenols help to support a diverse microbiome and nourish the gut lining. In fact, polyphenols encourage the growth of “good” bacteria 30-40% better than inulin! It also turns out that the love is mutual – gut microflora act on dietary phytonutrients, transforming them into structures called metabolites, which are more powerful and better absorbed. Simply put: they are better together!
#3 – Prebiotic fiber
Some superfoods go the extra mile by including unique ingredients to support whole body health. And where does whole body health begin? In the gut! Look out for superfoods that include fermented prebiotic fibers, such as VitaFiber™. This is an extremely well-tolerated organic prebiotic fiber that helps to encourage the growth of good bacteria – so you get all the benefits and none of the bloating! The more food, or prebiotics, that you provide for probiotics in your gut, the more efficiently these live bacteria work and the healthier your gut will be.
Not all superfoods are created equal and it can be challenging to sift through the dozens of options on store shelves. Rest assured that by using these tips you can feel confident in selecting a superfood powder that nourishes every cell and system in your body, while supporting a healthy and happy gut!
Andrea Sarjeant, CNP, Holistic Nutritionist, is Communications and
Education Manager at Genuine Health Canada. Visit healthydelicious.ca,
where she regularly shares innovative recipes and creates programs that bridge
the gap between kitchen alchemy and practicality with realistic ideas, compassion,
and humor.






